Knowing who various business planning experts are and what routes they've taken while pursuing success as an entrepreneur really could help me take risks in finding ways to finance my new idea of a company. After researching a couple of experts in business planning and pitch writing I believe I am prepared and ready to give it a try.
Business Plan Expert, Professor Steven A. Gedeon, PhD is a
highly-regarded entrepreneurship educator, public speaker and angel and venture
capitalist; who has founded and or led over a dozen private, public, venture
capital an non-profit organizations. Dr. Gedeon is Associate
Professor at the largest entrepreneurship program in Canada- the Ted Rogers
School of Management, Ryerson University and Director of the Ryerson
Entrepreneur Institute. Being a licensed Professional Engineer in the U.S.A.
and Canada; Steve has sat on over 30 boards and technical committees; and has
won over 20 awards. He conveys that investors are looking for critical and key
components such as, What is the
business? Whom am I selling to? are
a few of the critical components within a business plan. What’s
the price for product and services the company offers? and How does the business differ from its
competitors? are considered key because they measure the effectiveness of
the business that can help it from making mistakes and failing.
VocaPOW Mania, LLC would definitely follow the key element
Dr. Gideon expresses would lead to a successful business. That element is, Does it have credibility? and Is there a
guide to action? .
Writing Expert, Ms. Andrea
Cockerton is an independent pitch expert and advisor in the United Kingdom.
She has advised over 300 entrepreneurs on pitching for angel or venture capital
funding and or strategic partnerships or commercial deals that directly impact
the value of their business. Andrea has also worked with corporates such as
Microsoft and national law firms and spoken at networking events across the
country on the art of pitching. In 2009,
she co-founded BRICK BAG, which is a business that delivers down to earth, life
saving, self defense training for women, taught by women. She gives precise points
on when to ask for money from investors and bankers before there is no cash
left. Andrea states, how going to
investors too late is a risky strategy. She even conveys that it is better to look at the long-term
objectives and aspirations of a business and plan the fundraising sensibly…”
With her pitch expertise Andrea shared 3 important components that should be
included in a business plan pitch that could help gain a financial
backing. In an interview, she stated, “that you are targeting a growing market
with a need for your product or service, that the team is talented and ale to
execute the business plan, and that your product, service or idea is
groundbreaking,” (Thenextwomen.com, 2008). So, when investors view the
business plan, they will see the reason why the business would need to be
established and what would make it … amongst its competitors.
If I were to consider any of the suggestions given by Andrea
Cockerton for VocaPOW Mania, LLC business I would select he three components stated that could really help
investors determine if the business plan is conducive for growth and groundbreaking
success.
References:
Arnitris Williams
arnitris1@fullsail.edu
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